Helping Families Give their Kids a Sporting Chance

One in three Canadian families cannot afford to enrol their children in sport and recreation activities because of financial barriers (Ipsos Reid, 2009). That means that many kids are missing out.

Canadian Tire Jumpstart is dedicated to removing barriers, so children can participate in organized sport and recreation.  We see it as equipping kids for life, because participation in organized sport and recreation increases a child’s chance for success in life.

They discover and participate. They gain self-confidence. They develop self-esteem. They learn leadership skills. Their lives become richer. This is the power of Canadian Tire Jumpstart.


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For further information about the Canadian Tire Jumpstart Program please visit jumpstart.canadiantire.ca